1964年,在商业领域中,一个崭新理念和管理方式在德国诞生了,这就是麦德龙。在全球28个国家中经营现购自运制(Cash and Carry,C&C)商场、大型百货商场、超大型超市折扣连锁店、专卖店等。目前年营业额高达500亿欧元,员工超过23万人。麦德龙现购自运是麦德龙集团旗下最具销售能力和最国际化的分支机构,今年麦德龙现购自运迎来了40岁生日,全球商场总数突破了500家。麦德龙(METRO Group)是德国最大和最成功的企业之一,是欧洲第三大、世界第五大贸易和零售集团。麦德龙集团结构清晰。最高层是麦德龙集团公司从战略上管理整个股份公司。麦德龙集团公司运作分成四部分,拥有六个独立销售区域及不同品牌。现购自运针对商业和专业顾客,其它部分则针对零售销售和最终顾客。所谓的跨区域服务公司即为集团内所有销售区域提供服务,例如采购, 物流、信息技术、广告、财务、保险、餐饮。
麦德龙于1995年来到中国并与中国著名的锦江集团合作,建立了锦江麦德龙现购自运有限公司。1996年,麦德龙在上海开设了第一家商场,从一开始就取得了惊人的成功。给中国带来了全新的概念。麦德龙是第一家获得中国中央政府批准在中国多个主要城市建立连锁商场的合资企业。麦德龙的到来填补了中国在仓储业态上的空白。
METRO Group is one of the most important international retailing companies: Some 290,000 employees from 150 nations are working at over 2,100 outlets in 32 countries in Europe, Africa and Asia. The portfolio of our strong sales brands offers a wide range of services for private and commercial customers:
Metro Cash & Carry, the world’s market leader in cash & carry
Real hypermarkets
Media Markt and Saturn, Europe’s leader in consumer electronic retailing
Galeria Kaufhof, the system leader in the department store business
All sales brands of the METRO Group take leading market positions in their respective segment and demonstrate their competence in trade and retail on a daily basis. Responsibility towards our customers, stockholders and the public characterizes our corporate thinking and action. Innovative strength is one of our key success factors. As a foresighted and high-performance group of companies, we also want to contribute to the further development and modernization of the retail sector – both, at the national and at the international level.
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