安踏（中国）有限公司创建于1991年，经过十五年的不懈努力，安踏已发展成为国内最大的集生产制造与营销导向为一体的综合性体育用品企业，目前已拥有专卖店4000余家，其专卖体系及经销网络遍布全国各地；安踏是集“中国驰名商标”、“中国名牌”、“国家免检产品”等荣誉于一身的国内著名品牌。安踏体育用品有限公司为中国领先的体育用品品牌企业之一，主要从事设计、开发、制造和行销安踏品牌运动鞋、服装及配饰。本集团透过分销商管理旗下遍布全国的零售店铺，已在中国建立广泛的分销网络。本集团专注品牌建设及市场推广，结合多方面的宣传资源，包括体育活动赞助、广告投放、透过互联网与消费者互动及代言人赞助等，并配合重点产品宣传，突显产品差异化。本集团的运动鞋市场占有率综合指数更连续七年在中国荣列第一。
As one of the leading branded sportswear enterprises in China, ANTA Sports Products Limited primarily designs, develops, manufactures and markets sportswear, including sports footwear, apparel and accessory. The Group has established extensive distribution network and nationwide retail outlets in China under the management of the distributors. The Group places great emphasis on branding by integrating the resources from sports leagues' sponsorships, placement of advertisements, interaction with consumers through internet and endorsement of elite athletes with the featured products to enhance product differentiation. Its footwear has been led in China composed index on market shares for seven consecutive years.
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